Monetization is having its cloud infrastructure moment. In this keynote, Metronome CEO Scott Woody explores how AI, usage-based pricing, and shifting buyer expectations are redefining value capture, and why treating monetization as core infrastructure drives growth.

Software has changed, but monetization hasn’t. Metronome CPO James Brown shares how leading companies are rebuilding their revenue engines—treating pricing, packaging, and billing as first-class products within the Monetization Operating Model to drive faster, more durable growth.

Product-led growth gets you started—but scaling takes more. In this session, Rob Litterst moderates a conversation with Tomas Lorinc of Temporal and Giang Hoang of Zapier on navigating the shift to hybrid PLG + SLG monetization models.

Strategy isn’t the problem. Execution is. GitLab’s Justin Farris, Salesforce's Craig Shull, and Astronomer’s Mandar Kulkarni speak with Michelle Verwest of Simon-Kucher about how their teams make monetization a first-class product, and why the rise of the Chief Value Officer is redefining ownership in the value-based era.