Introducing Customer Lifecycle Notifications

Sep 18, 2025
 • 
0 Min Read
Maggie Lin
Product Marketing
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https://metronome.com/blog/introducing-customer-lifecycle-notifications

When it comes to customer experience, timing is everything. Yet many companies still depend on clunky workarounds to know when a trial is about to end, a contract is reaching its renewal date, or credits are nearly depleted. By the time teams react, opportunities to engage customers or prevent friction are often lost.

To deliver the right message or trigger the right workflow at the right moment, companies need real-time signals. In a usage-based or hybrid pricing world, billing is the real-time foundation for understanding both usage and lifecycle milestones. It serves as the source of truth for contracts while also tracking usage, spend, and the timing of commit and credit events.  

Billing as your source of truth

Metronome already powers real-time notifications for usage and spend—for instance, when a customer hits a spend threshold or their credit balance gets too low. Now, our Customer Lifecycle Notifications extend this foundation by adding time-based events tied to contracts, credits, and commits. With threshold and lifecycle notifications together, you gain visibility into both how much is being used and when critical events occur.

See threshold and customer lifecycle notifications in a unified Notifications UI

Contract, credit, and commit events represent pivotal milestones in the customer journey. From the moment a contract starts to when a commit ends, billing is the system that knows precisely when those events happen.

Customer Lifecycle Notifications make these time-based signals actionable. They send real-time webhooks for contract, credit, and commit events, with configurable offsets so you can act in advance, at the moment, or right after an event.

Trigger workflows at the right time by configuring time-based offsets on lifecycle events.

What makes our approach different

In the past, teams often relied on polling APIs, manual scripts, or brittle workarounds to stay on top of contract changes and customer milestones. These methods were slow, error-prone, and often left teams reacting too late. Metronome eliminates that overhead by delivering signals in real time and with time-based offsets. This means you not only get notified the instant an event happens, but you can also configure notifications to fire before or after the event. That way you can engage customers proactively, reduce friction, and keep internal systems in perfect sync.

How Customer Lifecycle Notifications work

  • Track time-based events such as contract.start, contract.end, or credit.segment.end.
  • Monitor write-based events like contract.create, commit.edit, or credit.archive.
  • Configure time-based offsets to trigger notifications days before a contract ends, or hours after a credit segment expires.
  • Manage everything from a unified Notifications UI, alongside spend and usage notifications. Setup is simple—no heavy engineering required, and configuring offsets takes just a few clicks in the Metronome app.

Use cases across the customer journey

  • In-product experiences: Deliver onboarding messages, trial reminders, or upgrade nudges at just the right time.
Real-time credit notifications encourage immediate engagement and help customers get value faster.
  • Internal workflows: Power entitlement changes when commits expire, or notify sales teams ahead of renewals.
Early renewal notifications give sales teams more runway to expand accounts and avoid last-minute churn risks.
  • Customer-facing communication: Remind customers about upcoming renewals or credit expirations to prevent surprises.
Proactive reminders build trust through transparent communication.

Demo: See it in action

Getting started

Customer Lifecycle Notifications transform billing from back‑office infrastructure into a growth engine. By combining real‑time signals with configurable offsets, you can anticipate customer needs, streamline internal processes, and create seamless product experiences. 

Customer Lifecycle Notifications are now available in the Metronome app and API. Getting started is straightforward: you can enable default system notifications in the UI and create offsets to fit your specific workflows.

Ready to get started? Check out the docs, watch the demo, or reach out to our team to learn more.

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https://metronome.com/blog/introducing-customer-lifecycle-notifications

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