Monetize 2026
Request InviteFeatured Speakers
We’re looking for forward-thinking leaders to share how they’ve turned pricing and billing into a high-scale growth engine. If you have a unique perspective on what it takes to win in this new wave of monetization, we’d love you to join us at Monetize.
Request to be a speaker by emailing monetize@stripe.com.
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Prashant Goela
Michele Castata
Karan Parekh
Emily Glassberg Sands
Sam Lee
Aisling O’Reilly
Scott Woody
Kyle Poyar
Ryan Campbell
Andrew Garvin
James Brown
Agenda & Topics
Market Shift: From Billing → Monetization Intelligence
The Next Monetization Wave: Agent-led Growth
Monetizing AI Profitably
Building for GTM Complexity
The Meritage Resort, Napa Valley, CA
Billing is evolving. Are you ready?
Monetize 2026 is an invite-only event hosted by Stripe, focused on modern pricing, billing, and monetization strategy. Designed for product, engineering, finance, and go-to-market leaders, the conference explores how leading SaaS and AI companies are turning pricing into a growth engine.
Speakers from
Schedule at-a-glance
Emily Sands, Head of Data and AI, Stripe
Agents are changing who can build software and how quickly an idea can become a real business. Replit is at the forefront of that shift, giving millions of people the ability to create with agents while navigating the new product, monetization, and risk challenges that come with them.Emily Sands and Michele Castata will discuss building products that empower people, making variable costs understandable for customers, and protecting platforms from abuse. Together, they’ll explore what it means for agents to be a new economic actor and what a new generation of builders can create.
Ryan Campbell, Senior Director, Product Finance, Snowflake
Sam Lee, Head of Global Pricing and Commercialization, Stripe
Credits, consumption, and outcome-based pricing have become a core part of the SaaS monetization playbook — these models align price to value, but at the cost of predictability. Customers struggle to forecast spend, and businesses lose revenue certainty. That's pushing pricing into the product itself: predictability, visibility, and control over spend all have to be built in.
Join Sam Lee of Stripe, Aisling O'Reilly of Fin, and Ryan Campbell of Snowflake for a practical conversation on how you can capture the benefits of usage-based pricing at scale, without breaking the experience for customers or the financials for the business.
Scott Woody, CEO, Co-founder, Metronome, a Stripe product
Finance leaders are balancing which AI investments can create measurable returns, how to reinvest productivity gains into growth, and ensuring pricing maps to product value.
Karan Parekh, Head of Finance at Clay, will share how Clay approaches finance with a “no budget” philosophy, measuring the ROI of token spend, and how their pricing overhaul earlier this year transformed the business.
Join Kyle Poyar for a deep dive into his work on AI, SaaS, and agentic pricing strategy, and walk away with new frameworks and techniques you can bring back into your practice tomorrow. Drawing from his 2026 survey of 230 B2B software and AI companies, Kyle distills how the monetization community is finding success in pricing, packaging, and AI monetization.Kyle Poyar is a researcher, monetization and growth influencer, and pricing strategy consultant.
AI companies are navigating a new monetization journey as self-serve and enterprise motions converge, agents drive increasingly autonomous usage at scale, and the shift to usage-based billing turns finance into a real-time function, requiring new levels of visibility and auditability that traditional pricing models never demanded.Drawing on Anthropic’s rapid growth—and what Anthropic, Stripe, and Metronome have learned working together—this session will examine what companies actually need at each stage: to commercialize new products, give customers control as usage and spend scale, and operate revenue in real time.
Open source AI is disrupting frontier models and giving builders more choice in how they build, deploy, and pay for intelligence. As open models close the capability gap, they’re driving down the cost of inference and changing the unit economics of AI products. This session will cover the open source landscape, how to decide when to use open models vs. frontier models, and how falling costs are accelerating the move from token pass-through to value-based pricing.
FAQs
What is the Monetize Conference?
The Monetization Conference is an event curated for pricing leaders in Product, Finance, GTM, and Engineering, navigating the shift to dynamic, value-based monetization. This event brings together forward-thinking executives to explore how to modernize pricing and billing strategies and operationalize the Monetization Operating Model to drive growth. Topics we’ll explore include:
- How to structure an operating model around value-based monetization
- Why AI is forcing a reinvention of pricing models
- How companies are preparing for the next monetization wave: agent-led growth
- What it takes to align product, finance, and GTM around pricing strategies
- Lessons from leading companies building monetization into their growth engine
Whether you’re a Chief Product Officer, VP of Monetization, or Head of Pricing Strategy, this event is a chance to connect with peers, share what’s working, and get inspired by real-world examples from companies leading the shift to value-based pricing.
Who is invited to the Monetize Conference?
Monetize is an invite-only conference for leaders tackling modern pricing and billing. Seats are limited—If you’d like to request an invitation to join, you can submit a request to attend here.
Will travel be covered?
We are covering one night’s hotel stay (September 9–10) on a first-come, first-served basis, as availability is limited. If you wish to extend your stay, discounted rates will be available for additional nights. Full booking details will be provided once your registration is approved.
What is the dress code?
Wine country executive casual. Think elevated and polished, without being overly formal. Here’s some guidance:
- Smart casual to business casual attire — tailored, professional, but relaxed
- Layers are encouraged — Sonoma can be warm during the day and cool in the evening
- Comfortable footwear — stylish but practical for walking on vineyard grounds or uneven surfaces
Where should I go for additional questions?
You can contact the planning team at monetize@stripe.com.
