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September 9-11, 2026
Sonoma, CA

Monetize 
2026

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Monetize 2026 is an invite-only event hosted by Stripe, focused on modern pricing, billing, and monetization strategy. Designed for product, engineering, finance, and go-to-market leaders, the conference explores how leading SaaS and AI companies are turning pricing into a growth engine.
Monetize 2026 is a conference focused on modern pricing, billing, and monetization strategy. Designed for product, engineering, finance, and go-to-market leaders, the conference explores how leading SaaS and AI companies are turning pricing into a growth engine.
Request Invite

Featured Speakers

We’re looking for forward-thinking leaders to share how they’ve turned pricing and billing into a high-scale growth engine. If you have a unique perspective on what it takes to win in this new wave of monetization, we’d love you to join us at Monetize.
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Request to be a speaker by emailing monetize@stripe.com.

Aisling O’Reilly
Director, Product & Pricing, Intercom
Karan Parekh
Head of Finance, Clay
Kyle Poyar
Founder of Growth Unhinged
Ryan Campbell
Sr. Director - Product Finance, Snowflake
Sam Lee
Head of Pricing Strategy, HubSpot
Scott Woody
CEO/Co-founder, Metronome / a Stripe product

Agenda & Topics

Join pricing leaders from top AI, SaaS and InfraSaaS companies exploring:
Market Shift: From Billing → Monetization Intelligence
Billing is no longer just a system of record—it is becoming the system of value articulation and integrity.
The Next Monetization Wave: Agent-led Growth
Agents are fundamentally changing how monetization systems must operate.
Margins & Cost Pressure are Intensifying
AI is creating massive cost pressure and volatility.
Pricing Complexity Is Increasing
Companies aren’t simplifying pricing–they are embracing complexity.
We will share a full agenda soon.

September 11-12, 2025 | The Meritage Resort, Napa Valley, CA

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Conference Agenda

Billing is evolving. Are you ready?

Monetize 2026 is an invite-only event hosted by Stripe, focused on modern pricing, billing, and monetization strategy. Designed for product, engineering, finance, and go-to-market leaders, the conference explores how leading SaaS and AI companies are turning pricing into a growth engine.

Speakers from

Agenda

We will share a full agenda soon.

Join pricing leaders from top AI, SaaS and InfraSaaS companies exploring:

By 5:00 PM
Arrivals & Check-in
Location: Meritage Resort
6:00 - 8:30 PM
Welcome Reception
Location: Vineyard Deck
During Reception
Fireside Chat: The Shift to Outcome Based Pricing
Tom Eggemeier, CEO, Zendesk
Scott Woody, CEO, Metronome
Location: Vineyard Deck
8:30 - 10:30 PM
After Hours Networking
Location: Crush Lounge
8:00 - 9:00 AM
[Executives] Afternoon Activation
Location / activity TBD
[Pricing Leaders] Breakouts
Location: Vintner's Room

FAQs

What is the Monetize Conference?

The Monetization Conference is an event curated for pricing leaders in Product, Finance, GTM, and Engineering, navigating the shift to dynamic, value-based monetization. This event brings together forward-thinking executives to explore how to modernize pricing and billing strategies and operationalize the Monetization Operating Model to drive growth. Topics we’ll explore include:

  • How to structure an operating model around value-based monetization
  • Why AI is forcing a reinvention of pricing models
  • How companies are preparing for the next monetization wave: agent-led growth
  • What it takes to align product, finance, and GTM around pricing strategies
  • Lessons from leading companies building monetization into their growth engine

Whether you’re a Chief Product Officer, VP of Monetization, or Head of Pricing Strategy, this event is a chance to connect with peers, share what’s working, and get inspired by real-world examples from companies leading the shift to value-based pricing.

Who is invited to the Monetize Conference?

Monetize is an invite-only conference for leaders tackling modern pricing and billing. Seats are limited—If you’d like to request an invitation to join, you can submit a request to attend here.

Will travel be covered?

Yes, we will cover 1 hotel night for September 10-11, with discounted rates for additional nights. We will share more details, once you have been approved.

What is the dress code?

Wine country executive casual. Think elevated and polished, without being overly formal. Here’s some guidance:

  • Smart casual to business casual attire — tailored, professional, but relaxed
  • Layers are encouraged — Sonoma can be warm during the day and cool in the evening
  • Comfortable footwear — stylish but practical for walking on vineyard grounds or uneven surfaces

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Where should I go for additional questions?

You can contact the planning team at monetize@stripe.com.