September 11-12, 2025 | The Meritage Resort, Napa Valley, CA

Billing is evolving. Are you ready?

Monetize 2025 is an invite-only event hosted by Metronome, focused on modern pricing, billing, and monetization strategy. Designed for product, engineering, finance, and go-to-market leaders, the conference explores how leading SaaS and AI companies are turning pricing into a growth engine.

Speakers from

Agenda

Thursday, September 11, 2025
By 5:00 PM
Arrivals & Check-in
Location: Meritage Resort
6:00 - 8:30 PM
Welcome Reception
During Reception
Fireside Chat: The Shift to Outcome Based Pricing
Tom Eggemeir, CEO, Zendesk
Scott Woody, CEO, Metronome
8:30 - 10:30 PM
After Hours Networking
Location: Crush
Friday, September 12, 2025
8:00 - 9:00 AM
Registration & Breakfast
Location: Vintner's Foyer and Rooftop
9:00 - 9:30 AM
The Current State of Monetization
Scott Woody, CEO | Metronome
9:30 - 9:50 AM
Monetizing and Scaling Innovation: Building a great product and a great business
Madhavan Ramanujam, GP | 49 Palms
9:50 - 10:10 AM
Why Monetization is Every Executive’s Problem
James Brown, CPO | Metronome
10:10 - 10:25 AM
Break
10:25 - 10:45 AM
Beyond Subscriptions: Winning in the Value Era
Kyle Poyar, Founder & Creator | Growth Unhinged
10:45 - 11:15 AM
Panel: Engineering the AI Economy: How OpenAI and Anthropic Are Pioneering the Billing Engineering Revolution
Sara Conlan, Head of Financial Engineering | Open AI
(Moderator) Andrew Garvin, Chief Operating Officer | Metronome
11:15 - 11:30 AM
Break
11:30 - 11:50 AM
Scaling Pricing with the Customer at the Center
Sam Lee, Head of Pricing Strategy | Hubspot
11:50 AM -
12:20 PM
Panel: How to Win the Shift: The Rise of the Chief Value Officer
Mandar Kulkari, Sr. Director, Product Management | Astronomer
Justin Ferris, VP, Product Monetization | GitLab
12:20 - 1:20 PM
Lunch
Location: Vintner's Foyer and Rooftop
8:00 - 9:00 AM
[Executives] Afternoon Activation
Location / activity TBD
[Pricing Leaders] Breakouts
Location: Vintner's Room
1:20 - 1:40 PM
Who Owns Pricing? Scaling Pricing as a Strategic Initiative at Snowflake
Ryan Campbell, Head of Pricing | Snowflake
1:40 - 2:10 PM
Panel: From PLG to SLG: Making the Shift Work in Monetization
Tomas Lorinc, Head of Monetization | Temporal
Giang Hoang, Head of Business Operations | Zapier
(Moderator) Rob Litterst, Co-founder | Pricing SaaS
2:10 PM
Closing
2:30 - 4:30 PM
Optional Wine Tasting Experience & Networking
Location: Caymus-Suisun

Venue

The Meritage Resort

Napa, California Map it

The Meritage is your destination for everything Napa, a sprawling escape unlike anywhere else. Uncover the essence of wine country with ease, with the finest food, wine & wellness at your fingertips.

FAQs

What is Monetize 2025?

Monetize 2025 is an exclusive event for pricing leaders in Product, Finance, GTM, and Engineering, navigating the shift to dynamic, value-based monetization. This event brings together forward-thinking executives to explore how to modernize pricing and billing strategies and operationalize the Monetization Operating Model to drive growth. Topics we’ll explore include:

  • How to structure an operating model around value-based monetization
  • Why AI and PLG are forcing a reinvention of pricing models
  • What it takes to align product, finance, and GTM around pricing strategies
  • Lessons from leading companies building monetization into their growth engine

Whether you’re a Chief Product Officer, VP of Monetization, or Head of Pricing Strategy, this event is a chance to connect with peers, share what’s working, and get inspired by real-world examples from companies leading the shift to value-based pricing.

Who is invited to Monetize 2025?

Monetize 2025 is invite-only and seats are limited. If you’d like to request an invitation to join, you can submit a request to attend here

Is my hotel room night covered?

Metronome will cover room and tax for the night of September 11. If you wish to arrive before September 11 or stay through the weekend, you will be able to stay at a discounted rate of $379 plus taxes and fees. You can state your arrival and departure dates during registration.

Will parking and/or valet be available?

Yes, both self-park and valet parking will be available at the Meritage. Metronome will cover any onsite parking or valet expenses.

What is the dress code?

Napa Valley Executive Casual. Think elevated and polished, without being overly formal. Here’s some guidance:

  • Smart casual to business casual attire — tailored, professional, but relaxed
  • Layers are encouraged — Napa can be warm during the day and cool in the evening
  • Comfortable footwear — stylish but practical for walking on vineyard grounds or uneven surfaces

Where should I go for questions?

You can contact the planning team at monetizeconf@metronome.com.